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Helping Strong Store Brands Get Stronger

Private Label Manufacturers Association explains how.

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By: TOM BRANNA

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Stronger retailer-manufacturer partnerships and greater investments in new product development and innovation are essential if store brands want to keep the big market share gains they achieved during the recession and lay the foundation for even more growth as the economy returns to normal. That’s the advice from an industry panel in a new report, “Store Brands 2010: Post-Recession Strategies for Private Label,” by the Private Label Manufacturers Association. “To stave off the national br...

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